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How the collision course between a musical genre and mainstream culture is usually arrived at in fashion and advertisements.
New York City based soul/funk/rap act Lifted Crew — all ten of them! — perform “So Soulful” live at Work, a boxing studio and gym in Noho, New York. [youtube]http://www.youtube.com/watch?v=gdMyMMnEvgc&hd=1[/youtube]

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