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How one company is learning to analyze all the buzz around new and future technologies.
Condom makers Trojan handed out 10,000 free vibrators at locations throughout Manhattan this week to launch their new line of devices. Deploying purple, hot dog style “pleasure carts,” the savvy marketing campaign created quite the buzz with long lines at the first location in Midtown.
What do you think of when you think of fashion ads? Uber-skinny women draped across couches, wearing fabulous clothes and looking some degree of depressed/disturbed? Possibly… but there’s a lot more to it nowadays than that. And this week’s guest is the perfect person to talk about how fashion editorial has influenced fashion advertising. Mary O’Regan is the new Senior Feature Writer for Nordstrom’s, and the funny, insightful, stylish voice behind Art of Wore. I first spoke with Mary in December, when we reviewed fashion trends of 2011, and looked ahead to 2012. At the time, Mary was just about to leave her position in Minneapolis as Senior Editor for METRO magazine, for Seattle, to begin her new adventures with everyone’s favorite department store. This week, I got a chance to catch up with Mary about her new gig, style in Seattle, and fashion advertising. Join us as we discuss the over-grunged grunge of Marc Jacobs, the polished edge of Alexander Wang, the marketing genius of Lanvin, the classless publicity stunt of violence in advertising, Mary’s fall fashion favorites, and more. Plus, new music from Scandinavian psych pop artist Sandra Kolstad, UK’s Cave Painting, San Francisco’s Two Gallants (think Lucinda Williams meets White Stripes), and more. Fridays just keep getting better & better, here on BTR!
Condom makers Trojan handed out 10,000 free vibrators at locations throughout Manhattan this week to launch their new line of devices. Deploying purple, hot dog style “pleasure carts,” the savvy marketing campaign created quite the buzz with long lines at the first location in Midtown.
Duncan Bird is Creative Director at the Cloudbreak Group, the creative agency who has worked with the New York Yankees to develop a fragrance line with the iconic baseball team’s brand. BreakThruTV’s Lauren Hawker spoke with Duncan about his experiences in branding and with the development and marketing of the Yankees fragrance, specifically.
27-year-old CEO and media personality, Shama Kabani, talks to BTR about going from recent graduate to social media authority.

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