In Part III, Sam Di Carlo discusses the unpredictability of search engines and social media, the future of her industry, and what she's learned about human behavior through online behavior.
In Part II, Sam Di Carlo discusses how predictable people are and what exactly happens when you are targeted with advertising.
Sam Di Carlo of Omnicom Media Group joins the show to discuss the world of digital advertising, splits with traditional advertising, and what data gatherers see when you search for things.