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Pop Week – Many figures in pop culture are incredibly popular for a reason. That said, we at BTR will unveil the reasons we admire our particular favorites so dearly.
Fashion is driven by FOMO, but true personal style is usually more about a strong sense of identity and self-confidence than trends. This week’s guest, Kavita Parmar, knows the value of quality classics – she’s the designer and co-founder behind the ingenious label The IOU Project, a new brand that’s reimagining transparency within fashion. Learn more about this innovative fashion model as Kavita shares about The IOU Project’s inception, the principles and passion behind the brand, the artisans that create each garment and their shared stories, upcoming collaborations and projects, and more! Plus, I’ve got a great playlist of fresh music to keep FOMO at bay, including more music off the latest from Arizona’s Calexico, and brand new releases from Twinsmith, Michael Rault, and Icelandic singer-songwriter Soley! So don’t miss out on today’s Sew & Tell – join us for FOMO Week because YOLO!

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