By Tanya Silverman
Photo courtesy of Stacie.
As simple as its name sounds, no other title would fit Drybar so efficiently.
Drybar’s motto reads: “No Cuts. No Colors. Just Blowouts.” No snipping or dyeing, the staff will wash, brush, curl, dry and style ladies’ hair, a service that was originally intended to become a routine beauty service, as often as women would go for their habitual manicure or pedicure.
All of the options offered by Drybar are listed in a menu, in which the blow-out styles are all drink inspired. “The Manhattan” is the sleek-and-shiny fix. There’s also the loose, curly “Cosmopolitan” and messy, beachy “Mai Tai.” Women who get tempted to drink by this selection shall be pleased to know that complimentary champagne is served to appease this desire. In terms of underage patrons, the “Shirley Temples” treatment is available for young girls (but not the soft drink).
The company started in Los Angeles in 2010; it was co-founded by Alli Webb, a natural curly head who was always envious of straight blowouts, and her brother, Michael Landau, who is bald. Webb was operating a mobile version of these services by driving around to people’s homes, where she would wash, dry and style their hair, and eventually approached her brother with the idea of transforming it into a shop. Moving beyond his initial reaction of thinking she was crazy, these siblings eventually went on to open their first location in Brentwood.
Having since expanded its boundaries beyond Los Angeles, Drybar not only established many subsequent locations throughout California, but also extended its services outside the Golden State, with current locations anywhere from Texas to D.C. to Arizona. No matter what type or length of locks customers hold, Drybar stylists offer a flat-rate deal where a complete service is $35, with the exception of Manhattan, where everything is $40.
They claim that’s the cost of rent in NYC, but maybe the extra dollars go to the versatile remedies that are required for four seasons of year-round Northeastern hair damage.
Nonetheless, Drybar itself has been gaining regulars who frequent weekly, in addition to blowing out celebrity hair atop the heads of Cindy Crawford and Jennifer Love Hewitt. Even Rose McGowan became an investor in Drybar. Beyond their blowouts being “cheaper than therapy,” this actress even goes so far so say she feels empowered by the ways of Drybar.
“It’s absolutely, 100 percent about the experience,” Webb had explained on The Katie Couric Show. Blow-outs named after cocktails, in addition to complimentary bubbly drinks, fashion magazines, and cinematic entertainment, her business continues to grow as a novel, specialized chain of female splendor.
From a utilitarian standpoint, perhaps such indulgent beauty services like those at Drybar are not an absolute necessity to individuals or to society, however, they are certainly a fun method to unwind and enjoy one’s time.