Panasonic Unveils Magic Mirror at Japanese Trade Show

Mirrors will soon be able to tell us more about ourselves than just our reflection.

At the Cutting-edge IT & Electronics Comprehensive Exhibition (CEATEC) in Tokyo last month, Panasonic showed off it’s interactive mirror that provides feedback on skin condition, a makeup simulator, and much more.

The recently unveiled virtual interactive mirror analyzes the user’s face through built-in, high definition cameras and an augmented reality portal.

So what does this mean for the future of mirror appliances, and home appliances at large?

To the casual consumer, this technology may seem like a trendy gadget that will be on and off shelves in due time. Conversely, Julie Bauer, president of Panasonic North America, insists the tech will be a lasting staple in revolutionary devices.

“This is not a gimmick, it’s a serious technology solution,” said Bauer at the International Consumer Electronics Show in Las Vegas, according to

These solutions come in its striking capabilities to not only recognize facial features but also recommend specific products for the remedy of skin blemishes and other imperfections.

It’s most prominent feature simulates different types of makeup or hairstyles on the user by overlaying realistic images of them on their face. It also gives users the opportunity to see what they would look like with a beard or other accessories.

These functions could provide a unique way for Panasonic to form partnerships with beauty product developers. Though no beauty company has yet declared interest in Panasonic’s interactive initiative, Bauer has commented on the idea saying that the mirror “can be used by retailers to engage their customers”.

Beyond facial solutions, the mirror is able to identify aspects of the user’s entire body. It can display a person’s BMI index, or the measurement of body fat through a person’s height and weight, while also suggesting the best diet to maintain a healthy weight.

Panasonic doesn’t stop at the mirror when it comes to implementing new technology into our everyday home appliances.

At CEATEC, the interactive mirror was exhibited along with a full vision of a high-tech house that could become the norm by 2020. The futuristic furniture on display included a window and dining room table that react to conversations.

The idea of a home completely operated by advanced technology has been a dream since the 1933 Homes of Tomorrow Exhibit of the Chicago World’s Fair, but its reality may steadily be manifesting.

For example, the advent of smartphones is slowly phasing out the home landline. Similarly, fewer people are subscribing to cable in exchange for streaming sites like Netflix.

The mirror has already convinced people of the profitability and benefits of its implementation. As the top ranking innovator at the GITEX Technology Week in Dubai, Panasonic won participants over with the business-to-business (B2B) and business-to-government (B2G) product solutions.

Though the mirror is a ways away from being released to the public, Panasonic plans for it to be sold throughout major department stores once commercially available.

If the mirror becomes a household staple as the company hopes, we could easily see other similar products flurry to compete. Could this lead to a frenzy of smart-products taking over our homes by 2020?

For now, we can only look in the mirror and dream of what could be.

Feature photo courtesy of Damianos Chronakis.