HOPE Campaign: What You Need to Know - Optimism Week
ADDITIONAL CONTRIBUTORS Molly Freeman

By Molly Freeman

Photo courtesy of Wally Gobetz.

The HOPE (Helping Other People Everywhere) Campaign launched in December 2006 with the help of graphic artist Shepard Fairey and worked to raise awareness about the crisis in Darfur and Sudan, as well as develop projects to support education in the US and East Africa. Though HOPE sponsors its own events, it also involves its artists in various charitable programs and helps bring awareness to already existing projects.

Since HOPE launched, the eco-conscious nonprofit organization has expanded to include thousands of artists and musicians such as Brandon Boyd of Incubus and apl.de.ap of the Black Eyed Peas. These artists have contributed their talent, time, and money to address global issues and support education projects all around the world.

According to the HOPE’s press materials, the organization often works with musicians and other artists to fund their many educational and humanitarian efforts. For instance, Brandon Boyd teamed up with the Hurley brand in 2011 to create an apparel line that raised awareness and education of marine litter that and benefited the HOPE Campaign. The collaboration launched by displaying a mural designed by Boyd in the SPACE gallery in Costa Mesa, CA.

“It seemed like it was time we truly put our collective heads together to make a real dent in a situation that affects us all, most importantly the swiftly growing problems in our oceans. We start herein as surfers and musicians, and are moving forward as stewards of our island,” Boyd told Examiner.

Also in 2011, the HOPE Campaign helped bring awareness to the We Can Be Anything campaign, founded by Black Eyed Peas member apl.de.ap (Allan Pineda). Through the campaign, apl.de.ap lends his talent, reputation, and network to rally support for education initiatives in the Philippines, as well as a broad message on the importance of education.

Some other artists and musicians who have partnered with HOPE include: Edward Sharpe and the Magnetic Zeros, Chrysta Bell, Ryan Gall, the Ferraro brothers who co-founded the GAT5 artist collective, and many more.

Last year, the HOPE Campaign partnered with the Dell Social Innovation Challenge to put out the Dream EP, which featured HOPE artists like Slightly Stoopid and Aloe Blacc. In addition, they also presented the HOPE Video Award to the Ghana Sustainable Aid Project Microflush Biofil Toilet.

While the HOPE Campaign, along with its artists and musicians, raise awareness for many great causes, the organization also sponsors its own projects.

In 2009, HOPE established a Farmers Market on the corner of E. 5th and Waller Street in the downtown area of Austin, TX. It is a Texas Certified Organic Market which the site calls “a weekly showcase: inviting the community to come together in supporting a growing local food system and celebrating East Austin culture through live music and educational programming.”

The HOPE Farmers Market also sponsors the HOPE FM Live Music Program which allows local artists to showcase their talent and support the Farmers Market. A different HOPE artist plays every Sunday at 1p.m. The March lineup of HOPE FM artists included the Navasota String Ban, Susan Torres y Conjunto Clemencia, and Whiskey Shivers.

Also in Austin is the HOPE “Local to Global” Outdoor Gallery, an outdoor mural project for the street art community. The aim of the gallery is create art that beautifies the neighborhood and motivates people to get involved in their local and global communities.

During South by Southwest 2013, HOPE held a live art event called ReCREATE: ATX at the HOPE Outdoor Gallery on March 10. Over 50 artists participated in the event with the mission “to encourage global community empowerment through artistic action and education. To unite artists with the world. To inspire the uninspired. To educate future generations about the power of art!”

HOPE has its metaphorical hands in many different projects, especially in the Austin area where the organization is based, and always has something new coming up. For information on upcoming events, check out HOPE on Twitter.

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