Between the Spreadsheets - Algorithm Week


By Molly Freeman

Photo courtesy of Ardenturous Labs.

For the first app released from Ardenturous Labs, Spreadsheets has generated a lot of conversation within the blogosphere since it first became available in the Apple Store on Aug. 1. But that’s to be expected of an app that claims to monitor a user’s sexual performance in order to provide statistical and historical feedback.

The app’s website advertises, “Find out how many thrusts per minute you’re averaging, how long you go for, and exactly how loud it gets. Keep a record of your encounters, date, time, and performance.”

Don’t worry, though, Spreadsheets doesn’t allow for playback of audio/video of a session because, as they say, “that would be creepy.”

However, Spreadsheets creators Tyler Elick and Danny Wax tell BTR that the app doesn’t have the last word in whether a user is good or bad in bed. In fact, that wasn’t their intention at all when creating Spreadsheets.

“We wanted to create an app that wasn’t a judge of character or performance, but more would act as a thermometer,” Wax explains. “We just wanted to provide the best tool to enrich their experience.”

Elick says the function of Spreadsheets to show data based on a user’s performance in bed is meant for the user to analyze, not the app and not anyone else. The Spreadsheets app doesn’t say faster, louder, longer sex is necessarily better; it leaves those judgments up to the user.

Photo courtesy of Ardenturous Labs.

“We’re not saying hotter is better on the thermometer,” Elick explains. “This is something for you to share with your partner, we don’t want to know the data, and maybe now you can draw some conclusions or make some hypotheses and go from there.”

Elick and Wax say the inspiration for Spreadsheets came partially from the Quantified Self Movement, which uses technology to track data about a person’s daily life in order to improve daily functioning. In addition to everyone’s growing attachment to their smartphones, the creators decided to bring the quantified self into the bedroom.

“We just figured why not try and do it in the way that we imagine, which is from our perspective a more classy, realistic, pragmatic approach, with a little bit of humor to make it approachable,” Elick explains.

Another intention they had while developing Spreadsheets, Wax says, is to get people talking about sex, which is a rather taboo subject.

“When you’re dealing with any sort of controversial subject, the easiest way or the most acceptable way to bridge that gap would be to incorporate humor into it and kind of have a lighthearted tone,” Wax explains. Between the achievements and the wittiness integrated within the name Spreadsheets, Wax believes they were successful.

Although Spreadsheets has received some criticism for the concept, Elick has noticed that users who test out the app, even if they didn’t have a good opinion going in, responded well to the features. He admits that there is a humorous side and a blush factor to Spreadsheets, but once users get past those aspects, they react positively to the app.

In addition to the tracking of data, Spreadsheets offers other features to appeal to a wide range of users. There are achievements for those wishing to gamify their sex life, and a calendar, which can be used to help users get pregnant or avoid getting pregnant.

Because the features are varied, Wax explains that everyone’s experience with Spreadsheets will be different. Those who are number-oriented will pay attention to their statistical performance, while those who love gamification will be drawn to the achievements. Or, Wax says, it can be used as a conversation topic with friends and coworkers, or even a pick-up line.

Both Elick and Wax are also open to developing the app further. They are always looking to get more feedback from the Spreadsheets user base in order to see what features should be expanded or what new components could be added.

“We’re in this for the longer haul,” Elick says. “This isn’t just a build and sell kind of app for us.”

So for anyone who is still hesitant of Spreadsheets, or the concept of monitoring a user’s performance in bed, both Elick and Wax encourage everyone to try it. They assure us Spreadsheets is well worth the $1.99 price tag in the Apple Store.

“Most apps kind of isolate people individually,” Wax explains. “But this is promoting and encouraging growth between you and your partner, so it’s actually trying to be a relationship aid more than anything.”