We recently finished a wonderful project with our friends at Food Network. Titled One Pot Wonders, it’s being billed as part of a series of little cookbooks with big ideas, all focused on that tasty main dish made in a wok, a slow cooker or a dutch oven. And yes, these recipes are so hearty and filling that you won’t need to think of side dishes…trust me on this. And in usual Food Network fashion, the recipes run the gamut from hearty to quick, traditional to creative, with just about something for everyone in between on the digital pages.
So, what does shooting an app like this involve? Planning. Lots and lots of planning. It’s a well-choreographed affair between the test kitchen, the designers and interface experts and the team that photographs the food (which is us). It’s exact, specific, and immediate, which is something we don’t always get to see. Hundreds of images may be snapped, pages fly around with the glide of a finger, typography is tweaked, resulting in a beautiful digital cookbook. I must say having the entire series at my fingertips is one of the advantages of digital publishing.
There’s lots of laughter and fun on the shoot, especially when you mix the colorful variety of personalities together. And don’t even get me started on the inside jokes. But we take it seriously, and while it’s not easy work it’s certainly gratifying when you sit back and enjoy the app. It’s even better when you take it into the kitchen with you to cook!
Food Network’s Mory Thomas and Adam Pearson discuss something super important.
Armando Moutela, my assistant and an amazing photographer himself, comes in from NYC to assist on key jobs. I couldn’t do it without him. Here he reviews the shot wall.
Images are printed out and arranged on the wall so that we can see the flow and look of each chapter.
Big giant hugs n kisses to the entire FN team and to Adam, Alexis, Hristina, Eddie, Armando, and Dani. So awesome you are.
Courtesy of Matt Bites.