BTR Tries Apple Watch


By Dane Feldman & Bill Tressler

Wearable tech’s most recent mainstream hot topic, the Apple Watch, has been on the radar for all types of techies, watch enthusiasts, and everyone in between.

Earlier this week, BTR took a field trip down to the Meatpacking District’s Apple Store to see what all the rage was about.

Here’s what we have to say:

Dane’s Take:

The first matter I want to touch upon is the fact that I am no tech nerd. For me, the Apple Watch does almost all that I can ask it to do, and there’s a pretty solid chance that I will obtain one for the sheer chance that it will severely help me streamline my every day life.

I don’t care too much about the tech specs, but I believe that this isn’t truly a “watch” just because it is wrist wear that keeps time. As a relatively new (and amateur) vintage watch collector, my instinct is to question the value of the Apple Watch.

Personally, I’m interested in automatic watches that date back to the 1960s or older. I’ve also been looking into military watches from as early as World War II. The best ones are rare, well made, and rugged, but I only have the money for halfway decent ones.

With that in mind, my biggest question about the Apple Watch remains: what happens when the Apple Watch 2 comes out? While the original Apple Watch will probably decrease in value, vintage watch aficionados know that an original Breitling AOPA Navitimer 806 likely will not.

Further, if I bite the bullet and acquire an Apple Watch, there’s a chance I end up wearing two watches at all times.

Bill’s Take:

I was skeptical of the Apple Watch at first. My initial impression from the ads I’d seen was that the device would feel too cumbersome on the wrist. I was also concerned that the screen would be too small to reliably open apps on the first try.

Hands-on experience quelled some of these concerns. Comfort was a big issue for me, so the bracelet was key.

I tried on an Apple Watch with the leather loop band attached, and I was impressed with how soft and easily adjustable it was. The strong magnetic strip snapped securely in place. The screen case itself was weighty, but not uncomfortably so.

I found the watch face to be a bit small, with a somewhat cluttered home screen. The app icons are very close together, so I could see myself mistakenly opening apps on a regular basis.

In fact, the Apple employee giving me the demo took three tries to get the “Messages” app open, accidentally scrolling past it with the tiny “digital crown” dial.

The watch is great for those inundated with notifications online, but is otherwise not essential except to the most tech-obsessed among us. I’d recommend waiting for the next generation to smooth out the rough edges.

All photos by Ashley Rodriguez.