It’s no secret that the internet is rife with cat media. It’s also not news that the public has shifted to online platforms to acquire all sorts of consumer products–a popular sect of which is the subscription boxes that feature anything from organic skin-care goods to kitschy stationary to Japanese snacks.
So, it should come as no surprise–given the contemporary confluence of cats, consumerism, and online communication–that there is now the monthly CatLadyBox. A newer niche service, the CatLadyBox comes curated with an assortment of feline-themed commodities like jewelry, accessories, makeup, books, and other kitty-cat knick-knacks.
Started by charitable cat lady Dorian Wagner, part of the project’s intention is to dispel the connotations of ailurophilia and craziness:
“We are not that one extreme person they see on the news every now and then. We are beautiful, intelligent, fun, successful, big-hearted, respect-worthy women… who love cats.”
Although the folks at CatLadyBox deliberately strive to “kick the ‘crazy cat lady’ stereotype” to the curb, it might then seem hypocritical that they describe themselves as such on their site–and even offer customers an option of ordering the CRAZY CatLadyBox: three curated items plus at least two surprises that pets can play with.
A lot of lines seem to be blurred when watching YouTube user hellocindee’s YouTube video review of her box. When she opens the cardboard, she picks out a card that reads “cat ladies are a good kind of crazy,” then unravels silver bracelet that’s inscribed with “crazy cat lady” across its cuff. Also packed are a canvas tote bag and a vial of black cat perfume.
Even though the narrator ordered a basic box, not the “CRAZY” upgrade, they also sent her a cat toy, plus a portion of catnip, which consequently attracts and intoxicates her two tabbies.
“This is pretty strong,” she says as she waves the herb-filled plastic baggy in front of the camera, “because it’s not even out of the bag and they are going crazy for the stuff inside.” Towards the end of the segment, the woman keeps calling the service the “Crazy CatLadyBox.”
Has the internet helped influence a current golden age of cat consumer culture? Is it now chic to flaunt a neo-crazy cat lady style that has transcended its formerly dumpy and frumpy confines? Cat love has long followed the paths of humanity, but with the advent of the internet, the culture of celebrating this inter-species relationship has evolved greatly in recent years.
Feature photo courtesy of Barbara Wells.