Will No Longer Film in the San Francisco Armory, a longtime leader in the BDSM porn industry, will no longer film in its iconic San Francisco Armory. The labyrinthine castle lies in San Francisco’s Mission District and has been the site of some of’s most famous subsites, such as Public Disgrace and Hardcore Gangbangs.

The main reason for the move was money. Affording the astronomical cost of real estate in San Francisco is made even more difficult when the building houses such cinematic masterpieces as “Electrosluts” and “Butt Machine Boys.” The site has rented free spaces within the castle for non-porn film shoots but age restrictions make doing so difficult. Similarly, increasing revenue by selling alcohol at Kink sex parties is complicated because San Francisco liquor laws do not allow alcohol sales at venues with full nudity. Ending filming within the castle will open up significantly more revenue streams from renters who do not want, or are legally unable, to do business in a site that films adult content.

Going forward, will maintain corporate headquarters in the Armory and its subsites will disperse to independent studios throughout the city and state. The site will also undergo rebranding by changing viewer membership from separate subsite subscriptions to one unlimited membership to all its sites. The company will also begin to hire outside production studios.

The goal, spokesperson Mike Stabile told Vocativ, is to end the “hamster wheel” of producing content for quantity, not quality. Founder Peter Acworth expanded on the company’s vision for the future, one that centers on the user’s experience.

“The porn business is inherently becoming more analytical and data-driven–it was inevitable this was going to happen. There is so much content out there that the focus now is on finding people what they want as opposed to producing more of it.”

The site has not been without controversy over the years, however, the most notable being when several female performers came forward with accusations that porn star James Deen had violated safe words on shoots, and performed actions that were on the female sub’s “do not” list. Stabile said the accusations are unrelated to the change.