Who Buys These Anti-Porn T-Shirts?

While searching for reliable data on male porn habits (what do you do on your lunch break?), I came across this gem: the merchandise store on anti-porn site Fight the New Drug. The group differentiates itself than religious-based anti-porn crusaders by focusing “only on science, facts, and personal accounts,” according to their about page. In other words, they’re the anti-porn crusaders for atheist millennials.

Sure, I’m there. I mean I don’t support what they’re advocating, which is the oversimplified argument that porn is always bad. But I get what they’re doing and I get why they’re doing it.

What I don’t get is their merchandise. Their wide collection of tees and muscle tanks—modeled by a pleasingly diverse crowd of hot 20-somethings—scream the sentiment “porn is bad, rock on!” Which is just bizarre. It’s already weird to talk about porn, much less wear a shirt that says porn. And saying you watch porn isn’t exactly cool, like saying you do drugs (no matter how bad they might be for you, drugs are cool), but saying you’re anti-porn is even less cool.

Who is going to wear a shirt that says “porn kills love?” Even if you believe it, even if those around you believe it, you’re still the weirdo wearing a shirt about porn.

I’ve assembled some of my favorites and hopefully together we can untangle precisely what is going on here.

‘Fighter’ tank /// Look, people with tattoos say porn is bad. Tattoos!

 


‘Rock The Basics’ kit /// So you never have to be without your “Porn Is Evil” stickers or your Porn Fact Cards, to hand out on subways and make it an awkward ride for everybody.

 


‘#StopTheDemand’ Tee /// “Porn is to trafficking as cigarettes are to cancer.” I’m down for making your point loudly and proudly but wearing a shirt that yells both “[human] trafficking” and “cancer” is a little… much? It’s a little much. You’re already the anti-porn buzzkill in the room, let’s not make it worse.

 


‘Stop The Demand’ Tee /// You know what, I actually like this shirt. Very knock-off OBEY.

 


‘Love Can’t Be Clicked’ Tee /// The millions of millennials furiously swiping on Tinder might disagree.

 


‘Fighter’ Hat /// No self-respecting frat bro would pop an anti-porn hat on his noggin.

 


‘Believe In Love’ Tee /// Love is like the tooth fairy. Porn is when you don’t believe in the tooth fairy.

 


‘Keep It Real’ Tee /// Because your man bun doesn’t mean you have to man-sturbate to xHamster.

 


‘Head Full of Lies’ Tee /// “Rep this shirt and let everyone know that you’re too cool to fill your head with lies.” Anyone who says “I’m too cool for…” is not cool enough for that thing.

 


‘Arrows to the Heart’ Tee /// This is certainly from an over-eager freshman graphic design student. “Look, see there are arrows hurtling toward a heart. Because porn kills love. The heart represents love and the arrows are porn. Get it? Get it? I added a hundred more arrows, just in case you didn’t get it.”

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