If you’re a Bernie Sanders supporter who’s already volunteering for the campaign, donating and doing everything you can to help, but it still doesn’t feel enough, don’t fret—now you can smell like the movement.
It’s clear that Bernie is the candidate that wins the internet. His supporters’ meme game is the #dankest, Bernie GIFs are perfect to help any young voter get their point across and now we have Bérnié—the People’s Perfume.
With no affiliation to the campaign, comedy director Amber Schaefer and a group of volunteers/Bernie supporters created this ad simply because they wanted to spread the word of Bernie. It’s equally hilarious as it is informative. And the internet absolutely loves it.
Twitter blew up with reactions to the video and their Instagram handle already has over 200k followers. Their website is built like an actual site to purchase a fancy perfume, with the tagline, “Live the sweetness of democratic socialism with the new Eau de Toilette for not me us.” When you go to click on a “scent,” like “Eau de College for All” or “Eau de Women’s Rights” you get redirected to a donation page for Bernie Sanders’ campaign.
This film was not paid for or endorsed by the campaign. We made it because we believe Bernie is the best candidate to fight structural, economic, and racial inequality 🌹❤️ #notmeus
— Amber Schaefer 🌹🌈 (@whimsylohan) January 28, 2020
People wish it was a real scent. Who doesn’t want to respond to the question of, “Wow, what perfume are you wearing?” with “Oh, this is Eau de Eliminating Medical Debt for All by Bérnié!”
I need this Immediately!!!! I need this product to exist.
Lady Friend: You smell good what is that?
Me: Oh this… this is Bérnié. It has notes of Medicare for all, No Student Debt, Green New deal, and Vetiver. I tell you more about it over coffee. pic.twitter.com/VdSK5DCpoA
— Intellectual Violence 🇹🇹 (@Chadelleston) January 27, 2020
And of course, people are already imagining what this would actually smell like.
smells like…. pic.twitter.com/VOq374gcOM
— biden wants to cut Social Security 🌹 (@PSW_66) January 27, 2020
With a strong nose of Ben-Gay and Vicks VapoRub.
— Harry, the guy with a snake on his face (@Harrytheguywit1) January 28, 2020
Smells like justice!
— Regina Patsula (@PatsulaRegina) January 27, 2020
Smells like other people's sweat.
— Rob Roskowiak (@nILFeed) January 28, 2020
One Twitter user even related directly when the perfume ad burned a student loan bill from a very real life lender.
The student loan bill they burned was from my same lender! It practically gave me ASMR-reaction to see that.
— Kate Rhoades (@KateRhoades) January 27, 2020
And, of course, some Bernie fans took this as an opportunity to get punny.
Bérnié- The People’s Perfume… Because #MedicareForAll is just common scents. Because Trump's in fragrant violation of the law. Because we need a #GreenNewDeal before it's eau de too late. #PeopleForBernie
— 🌊❄️Elisabeth Parker🌊❄️ (@iamelisabethp) January 28, 2020
Pretty sure Bernie wins forever for that perfume thing
— sunchick #persist 🌞☘️🗽 (@sunchick8) January 29, 2020