Like A Virgin: 3 Cocktails to Help You Through Dry January (and Beyond)

Dry January has gained popularity for a few years now. Americans often double their alcohol intake between Thanksgiving and New Year’s Eve. Kicking off the year with 31 days of sobriety can feel like a welcome reset after the holidays.

Last year, hashtags like #SoberCurious and #MindfulDrinking started popping up on social media and a slew of think pieces followed, some championing the movement and others disdaining it for co-opting true sobriety culture and enabling those among us who truly need help to address their drinking.

The hospitality industry is taking note of the trend, with restaurant and bar menus increasingly offering alcohol-free mocktails.

Next week, January 12-18, marks the second-annual National Mocktail Week. Founder Marnie Rae explains that while these concoctions are delicious, the taste is secondary.

“The mocktail movement is about so much more than the drink—it’s about making guests feel welcome at our establishments and included in the moment,” she says.

Here are three non-alcoholic drink recipes to serve during National Mocktail Week, Dry January, for your forever-sober friends at your next big party and any other time you want to back away from booze.

Pomegranate Sparkler

The official National Mocktail Week 2020 Recipe by Marnie Rae.

Pomegranate Syrup

2 cups pomegranate juice
.25 cup sugar
1 tablespoon lemon juice

Combine and bring to a simmer in an uncovered saucepan, stirring occasionally, until the sugar has dissolved. Reduce heat to a light simmer for one hour, or until the juice has a syrupy consistency and has reduced to about half a cup. Pour pomegranate syrup into a glass jar and allow to cool. Refrigerate for up to 1 month.
Pomegranate Sparkler
2 tablespoons pomegranate syrup (from recipe above)
4 oz spicy ginger beer or ginger ale
1 grapefruit slice
1 fresh mint spring

Pour syrup into a Champagne flute and top with ginger beer. Garnish with a fresh grapefruit slice and sprig of fresh mint.

Bertie Brown

Created by Marshall Minaya, Beverage Director at Valerie in New York City.

2 oz Seedlip Grove 42
1 oz Spiced Apple Syrup
.75 oz Lemon Juice
1 dash Fee Brothers Walnut Bitters

Combine Seedlip, spiced apple syrup, lemon juice and bitters into a shaker with ice and shake. Strain over fresh ice in a Collins glass, top with soda and garnish with an apple wheel and grated cinnamon.

East of the Sun

From Ophelia, the rooftop lounge atop New York City’s historic Beekman Tower.

3 Lime Wedges
2 Shiso Leaves
1 oz Simple Syrup
.5 oz Yuzu
2 oz Water

Muddle the lime wedges and shiso leaves together before combining all ingredients into a shaker. Shake with ice, pour into a Wine glass and garnish with a shiso leaf.