Instagram is social media platform du jour. It’s where we keep up with our friends and favorite celebrities, post tributes, watch sports highlights, ogle hot people and stalk our spouses, crushes and potential dates.
At least until Instagram’s latest update.
Today we're removing the 'Following' tab on Instagram, which was created to help people discover new posts and accounts their friends engage with. We're always trying to stay focused and keep Instagram simple, and so we celebrate launches and 'unshipping.' https://t.co/3kqD2xqV7J
— Adam Mosseri (@mosseri) October 7, 2019
For the uninitiated, the “following” tab was where you could keep up with people’s likes, follows and comments. Apparently it was designed to “discover new posts,” but it’s most prevalent use was obvious: keeping tabs on people you want to bone.
RIP to the instagram following tab which always faithfully and without reservation told me who my crushes were fucking whether i wanted to know or not
— tiffany (@radioheadass) October 7, 2019
pls bring back the following activity tab @instagram HOW TF AM I SUPPOSED TO LURK ??????
— ✭a (@arii) October 8, 2019
— Atheist Rajat (@RajatKu85878229) October 8, 2019
Now if someone wants to Insta-creep on a potential love interest, they’ll really have to commit—visiting their page, checking up on new followers and rummaging through tagged posts. But the following tab was more than just a stalker’s paradise. It was a place to expand your Instagram horizons by seeing what accounts and corners of the platform others were exploring. And yeah that’s kinda stalker-y, but isn’t the point of social media discovering and sharing interests?
did instagram really take away its following activity tab, how the FUCK am I suppose to know shit now
— Rachel (@rachhhhc3) October 8, 2019
Even still, the Instagram following tab isn’t that big of a loss. It’ll be a week before we’re all adjusted and re-addicted to this new normal. And if it’s any solace, Instagram has just introduced a “dark mode.” A sign of the bleak, stalk-less times.
— Mashable (@mashable) October 8, 2019