Bill de Blasio was never going to be president. At best, his presidential campaign was a vain bid to raise his profile in the hopes of a cabinet position. At worst, it was a transparent attempt to shirk his responsibilities as Mayor of New York City, a job he clearly no longer wants. But it doesn’t matter either way now that de Blasio mercifully ended his presidential run on Friday.
De Blasio’s plenty unpopular in his own city, but it turns out the rest of the country doesn’t like him either. He never polled higher than two percent at any point since entering the race in mid-May. According to FiveThirtyEight his net favorability rating clocked in at minus-one, making him the only Democratic candidate with a negative score. New York City’s mayorship is arguably one of the most front-facing and powerful political offices in the United States. It’s fair to say that his high profile helped do him in.
But national profile or not, de Blasio’s general unlikability was bound to shine through at some point. Some sites and pundits gave him favorable debate scores, but perhaps the most memorable moment of his campaign was asking his son for debate advice and posting the clearly staged text conversation on Twitter. Nothing says “I love my son” like using him as a prop in an obvious political stunt.
Ultimately, de Blasio loses very little for running a failed presidential campaign. He likely restocked his coffers, which could set him up for federal office somewhere down the line. He could spend the last two years of his mayoralty trying to fix his reputation in New York, but likely won’t. And no matter what he does, he’ll have this Trump tweet to take with him.