Beyoncé’s Epic New Visual Album Announcement & Racist Backlash

Queen Bey has always used her huge platform to shine a light on the oppressed. She emphasizes the importance of Black pride and encourages oppressed communities to be unafraid to fight for justice. Her upcoming visual album Black Is King stays true to that Beyoncé belief.

Streaming exclusively on Disney+ starting July 31, Black Is King was initially supposed to be a companion piece to the 2019 album The Lion King: The Gift. Instead, it turned into a huge passion project for the pop star and revolves around heavy research into different African cultures.

‘Black Is King’ Trailer

She released the trailer on her IGtv with a lengthy accompanying comment (a rare occurrence for the Queen) explaining how important this project is for her and how much its message has grown since its inception.

“The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change,” she wrote. “I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books.”

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Though most of the comments are overwhelmingly positive and supportive of civil rights and racial justice, several comments reveal some of her followers’ ignorance.

The post with the most unnerving discourse is on her Facebook cover photo of the words “Black Is King.” Some of her white Facebook followers are showing their fragility, saying the album name is racist towards white people. Many of Beyoncé’s fans defend her in the comments, attempting to explain that she’s simply trying to encourage Black people to stand up for what’s right and take pride in their heritage even though American society oppresses, criminalizes, and endangers them.

Posted by Beyoncé on Sunday, June 28, 2020

It seems clear that the true message of Black Is King is not getting through to these ill-informed commenters.

However, even with ignorant commenters flooding Beyoncé’s post, most of the comments stay positive and understanding within her fanbase. Either way, when Black Is King drops it’s going to be hit. Hopefully, it’ll even sway some hardheaded mindsets.