Beyoncé’s Epic New Visual Album Announcement & Racist Backlash

Queen Bey has always used her huge platform to shine a light on the oppressed. She emphasizes the importance of Black pride and encourages oppressed communities to be unafraid to fight for justice. Her upcoming visual album Black Is King stays true to that Beyoncé belief.

Streaming exclusively on Disney+ starting July 31, Black Is King was initially supposed to be a companion piece to the 2019 album The Lion King: The Gift. Instead, it turned into a huge passion project for the pop star and revolves around heavy research into different African cultures.

[youtube]https://www.youtube.com/watch?v=IfKOacT7oX0[/youtube]

‘Black Is King’ Trailer

She released the trailer on her IGtv with a lengthy accompanying comment (a rare occurrence for the Queen) explaining how important this project is for her and how much its message has grown since its inception.

“The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change,” she wrote. “I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books.”

View this post on Instagram

I typically keep comments short and sweet, but I just watched the trailer with my family and I’m excited. 🎶please don’t get me hype🎶🤪 “Black Is King” is a labor of love. It is my passion project that I have been filming, researching and editing day and night for the past year. I’ve given it my all and now it’s yours. It was originally filmed as a companion piece to “The Lion King: The Gift” soundtrack and meant to celebrate the breadth and beauty of Black ancestry. I could never have imagined that a year later, all the hard work that went into this production would serve a greater purpose. The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy. I spent a lot of time exploring and absorbing the lessons of past generations and the rich history of different African customs. While working on this film, there were moments where I’ve felt overwhelmed, like many others on my creative team, but it was important to create a film that instills pride and knowledge. I only hope that from watching, you leave feeling inspired to continue building a legacy that impacts the world in an immeasurable way. I pray that everyone sees the beauty and resilience of our people. This is a story of how the people left MOST BROKEN have EXTRAORDINARY gifts.❤️✊🏾 Thank you to Blitz, Emmanuel, Ibra, Jenn, Pierre, Dikayl, Kwasi and all the brilliant creatives. Thank you to all at Disney for giving this Black woman the opportunity to tell this story. This experience has been an affirmation of a grander purpose. My only goal is that you watch it with your family and that it gives you pride. Love y’all, B

A post shared by Beyoncé (@beyonce) on

Though most of the comments are overwhelmingly positive and supportive of civil rights and racial justice, several comments reveal some of her followers’ ignorance.

The post with the most unnerving discourse is on her Facebook cover photo of the words “Black Is King.” Some of her white Facebook followers are showing their fragility, saying the album name is racist towards white people. Many of Beyoncé’s fans defend her in the comments, attempting to explain that she’s simply trying to encourage Black people to stand up for what’s right and take pride in their heritage even though American society oppresses, criminalizes, and endangers them.

Posted by Beyoncé on Sunday, June 28, 2020

It seems clear that the true message of Black Is King is not getting through to these ill-informed commenters.

However, even with ignorant commenters flooding Beyoncé’s post, most of the comments stay positive and understanding within her fanbase. Either way, when Black Is King drops it’s going to be hit. Hopefully, it’ll even sway some hardheaded mindsets.

recommendations