Long gone are the days of swooning over sk8r bois and pairing baggy torn jeans with a tie and dirty t-shirt. Today, Avril Lavigne’s a bubbly pop singer who dates sons of billionaires and sings about being materialistic.
This week, Avril Lavigne debuted the music video for her dark pop ballad “I Fell In Love With The Devil.” In the video, Lavigne dons extravagant red and black gowns with veils, lies in a casket and bellows to the heavens about a toxic love. Sounds like your classic rocker-chick-turned-pop-star trying to get back in touch with her edgy side by getting a little emo, right? Like if ‘90s ska-punk icon turned pop queen Gwen Stefani came back with a rock song, we’d all understand and it would probably (hopefully) sound something like No Doubt. Or maybe it’s not even the real Avril at all.
Avril Lavigne, “I Fell In Love With The Devil”
But on “I Fell In Love With The Devil” Avril does not sound like her old-school self—the girl who wasn’t afraid to get angry in her vocals, break shit on stage and wear only black. She tried to get back in touch with her “Complicated” side, but it just didn’t work.
Avril was never a pop star like Katy Perry or Britney Spears singing about crushing on boys and dancing like you don’t care. If one of those pop stars put out “I Fell In Love With The Devil,” then this song and video would totally be a step closer to the dark side. But it’s Avril Lavigne. The girl who used to wear leather straps with studs around her wrists and sing about how she has no room for posers in her life.
If she thinks this song is anywhere near just how bleak and emotional she can be, then we’ve truly lost the Let Go and Under My Skin Avril we all angsted out to.
In fact, to conspiracy theory enthusiasts, it’s late-Avril doing another bad job at pretending she’s the real Avril.
A quick reminder: some early-Avril fans and internet trolls seem to think that Avril died a long time ago and was replaced with a look-alike to keep her career going and churn out the cash. This replacement is a lot poppier and money-oriented than the real Lavigne, explaining songs like “Hello Kitty” or her Nicki Minaj collaboration “Dumb Blonde.”
Watching this new music video through the conspiracy lens, you’ll have a few thoughts. Maybe Avril’s replacement is realizing the world was on to her, so she’s dangling something that could be perceived as edgy so everyone thinks the real Avril is still somewhere deep down.
But Avril is all pop with no more rock chick in sight. And “I Fell In Love With The Devil” solidifies that. I guess life’s like this and that’s just the way it is.
Avril Lavigne on being a “rock chick”