Eat Your Pokemon

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Unless you’re living under a rock, by this point you probably know what Pokemon GO is.

Okay, so I wasn’t fully informed until about five minutes ago, but I have now officially downloaded the app and thrown my hat into the ring. And with a username like Indica4Life, how could I not be an absolute star?

The game utilizes augmented reality, to superimpose images of taunting Pokemons onto your screen and into your day-to-day life. The mantra remains the same as it ever was: “Gotta catch ‘em all!”

With shocking popularity, the game is sweeping the nation. As it turns out, some savvy restaurateurs may be reaping the benefits! Players of the game are powered by “PokeStops,” where users can collect items.

Some restaurant owners are taking advantage of nearby PokeStops, and encouraging people to come in and catch Pokemon in their places of business. By purchasing in game “coins” (with real money might I add…) and trading those for “lures,” clever entrepreneurs are attracting virtual Pokemon to their doors, and therefore increasing the flow of customers on a mission to capture these little guys.

Some are even offering delectable incentives for active users to post photos to social media with the Pokemon in these eateries, tagging the purveyor, and therefore encouraging their followers to come grab a bite (and maybe a Snorlax if you’re lucky.)

On the flip side, some restaurant owners have had to put up signs, or create policies asking individuals not to enter their places of business simply to catch mythical, animated creatures. Patrons who happen to play the game are welcome, but wayward passers by who simply want to come inside to catch a Jigglypuff are discouraged from entering.

One thing is for sure: when it comes to food, much like with Pokemon, the more you can grab, the better.

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