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I have a complex relationship with trendy eateries in NYC. On the one hand, I can’t possibly imagine what all the fuss is about, and I generally think people are foolish for jumping on the bandwagon and wasting time and money on something that’s probably not all it’s cracked up to be.

On the other hand, I’m on a constant search for the next, best, delicious thing that will blow my mind and ultimately transform my reality.

It puts me in quite the bind. This very paradox is why I avoided Cocoron; an of-the-moment noodle bar specializing in soba (buckwheat) served in all sorts of ways.

Cocoron has been around for a while now, and it’s definitely the sort of place that draws a crowd. Since hitting the scene a couple of years ago, Cocoron has remained busy, and maintains the buzz about their delicious noodle dishes and bustling interior.

They have two locations, not all that far from one another–one in Nolita, and one on Delancey, in the Lower-East-Side. And, like any self-respecting NYC joint with a quick turnover, they’re cash only.

On the first super-hot day of Summer 2016 a friend recommended we hit up their Nolita location to grab some cold noodles to cool us down. Having avoided the place altogether since I heard of it, I decided it was about time I bit the bullet and just went already.

Boy, am I glad I did.

We decided to share a few appetizers: Tamagoyaki (Japanese semi-sweet omelet), Spicy Cucumber Salad, and a new personal favorite of mine–Gobo (pickled burdock root.)

Furthermore, we opted for the Cold Oroshi Soba, a large size. This came teeming full of veggies, and with enough flavor to pack a major punch.

The beauty of the food was that it was simple, yet perfectly executed. The ingredients sung, and the service was quick and efficient, without feeling rushed.

I guess some places do live up to the buzz.