Little State, Big Results

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Vermonters have a whole lot of state pride–I should know, I’m one of them, and I’ve just come across some definitive proof that Vermont is the best state in the whole darn nation.

The politics surrounding genetically modified products have been heated: many consumers believe it is their right to be informed what products contain genetically modified ingredients, while large food producers do not think it is in their best interest to truthfully label their products. They fear that the transparency in labelling may lead individuals to opt out of purchasing products that they perceive to be potentially unhealthy or unsafe.

The battle to compel companies to label their goods has not been won on a national level, but Vermont (the little state that could) has made great strides which will have far reaching effects. Two years back a legislation was passed that required labelling of GMO products within the state. This has forced some very big names in the food production world into quite the predicament; either create a separate batch of labels for sale in VT, stop selling their goods in the state altogether, or change all of their labelling to comply with the parameters of this tiny little landmass.

To create separate labels for products to be sold in VT would be inconvenient and expensive, so companies like General Mills and Mars will be changing their labelling across the boards! The General Mills blog laments the change, and states begrudgingly, “Consumers all over the U.S. will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills products.”

This will make information about GMO products straightforward and easy to access for consumers everywhere. Furthermore, depending on how this labelling influences sales, it could also potentially result in far-reaching changes regarding the incorporation of GMO products altogether. Go green mountain state!