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Copenhagen, Denmark, is a city full of innovation. From personal experience, I can also attest that it is a city full of disappointing grocery stores. However, the newest development in the city might remedy that.
Copenhagen just welcomed WeFood, the city’s first supermarket dedicated to cutting down food waste by selling exclusively what would otherwise be surplus; thrown away foodstuffs.
Food waste is a serious issue internationally, with approximately one third of food worldwide being thrown away. That equates to approximately 1.3 billion tons. Those numbers are staggering, and beg for an immediate and comprehensive change.
Per Bjerre, the pioneer of the project, said at the store’s opening that “WeFood is the first supermarket of its kind in Denmark and perhaps the world, as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country.”
The initiative will hopefully inspire similar projects to pop up all over the world.