Savoir bed in Gone Girl
Posted by: Erik December 3, 2014 in movies
“Great view when you’re in the mood, blockout curtains when you’re not. The bed is Savoir, you’ll never get a better sleep.”
With those words Desi Collings presented the bedroom in his house to Amy Dunne and described the bed in Gone Girl, one of the biggest movies of the year. Amy responded: “Ah, this is just what I need.”
Those words also appeared in Gillian Flynn’s Gone Girl screenplay that went online a couple of weeks ago. There might be some spoilers ahead, so be careful.
I’ve checked the book as well and when it comes to the bedroom scene with Desi and Amy Gillian Flynn doesn’t mention any brand of bed:
[Amy’s words] “The tour loops back around through all the rooms so I can ooh and ahh about details I missed the first time, and then we return to my bedroom, a satin-and-silk, pink-and-plush, marshmallow-and-cotton-candy girl’s room.”
So, how did Savoir bed appear in Gone Girl? Apparently it was a coincidence, a decision made by Gillian Flynn. But how come Flynn chose Savoir bed? Well, Desi Collings was well off, so he could buy the best furniture and equipment for his house and that includes a luxury bed as well.
Alistair Hughes, managing director of Savoir Beds. Photo courtesy of Savoir Beds.
Alistair Hughes, managing director of Savoir Beds gave his views on the Gone Girl Effect exclusively for Brands&Films:
“From Savoir’s perspective the mention of the bed in the film resulted in additional interest in the brand. When the film was at its peak, our websites, both in the UK and the US were experiencing 20% more traffic than usual. Also, I personally took around 40 or so unprompted calls/emails/texts from friends and business contacts mentioning the bed’s inclusion. Typically the question is “what did you pay?”