Joel Penney on Viral Politics

Premiere DateOct 4, 2017
Categories Culture Politics Talk
00:00 Intro
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00:51 Joel Penney
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02:39 Downsides of Viral Ads
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04:39 Trump's Twitter Success
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08:16 Memes in Politics
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12:42 Outro
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13:12 Melting Over You Beechwood
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16:26 Finish
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Joel Penney joins the show to discuss the importance of virality for political campaigns, the role of memes in politics, and whether Donald Trump’s Twitter usage will change how future campaigns are run.

Joel Penney is an Associate Professor in the School of Communication and Media at Montclair State University. He’s also the author of The Citizen Marketer: Promoting Political Opinion in the Social Media Age.

Joe Virgillito is a staff writer and podcast producer at BTRtoday He is a graduate of Quinnipiac University with a degree in journalism. In his spare time, he enjoys reading and wandering around aimlessly, as…

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