Joel Penney on Viral Politics

Premiere DateOct 4, 2017
Categories Culture Politics Talk
00:00 Intro
00:51 Joel Penney
02:39 Downsides of Viral Ads
04:39 Trump's Twitter Success
08:16 Memes in Politics
12:42 Outro
13:12 Melting Over You Beechwood
16:26 Finish

Joel Penney joins the show to discuss the importance of virality for political campaigns, the role of memes in politics, and whether Donald Trump’s Twitter usage will change how future campaigns are run.

Joel Penney is an Associate Professor in the School of Communication and Media at Montclair State University. He’s also the author of The Citizen Marketer: Promoting Political Opinion in the Social Media Age.

Joe Virgillito is a staff writer and host of the Daily Beat podcast on BTRtoday. He is a graduate of Quinnipiac University with a degree in journalism. In his spare time, he enjoys reading and wandering around…

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