Joel Penney joins the show to discuss the importance of virality for political campaigns, the role of memes in politics, and whether Donald Trump’s Twitter usage will change how future campaigns are run.
Joel Penney is an Associate Professor in the School of Communication and Media at Montclair State University. He’s also the author of The Citizen Marketer: Promoting Political Opinion in the Social Media Age.
A short film featuring NYC artist and musician Joanna Sternberg. | watch
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