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This week on the Daily Beat: We chat with Katina Kulow, an assistant professor of marketing at the University of Louisville and author of a study on how the beliefs about karma influence consumers’ responses in advertising.
Today on the Daily Beat, Thursday July 7, 2016: We continue the conversation with Katina Kulow, an assistant professor of marketing at the University of Louisville. She completed the research as a graduate student under the direction of Thomas Kramer, associate professor of marketing at UCR’s School of Business Administration.
Although karma, the belief that the universe bestows rewards for doing right and exacts punishments for doing wrong, is largely an Eastern philosophy, there are numerous examples of the notion in Western culture as well, much in line with the sayings “you reap what you sow” and “what goes around comes around.”
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