You’ve just tuned in to The Daily Beat!
This week on the Daily Beat: We chat with Katina Kulow, an assistant professor of marketing at the University of Louisville and author of a study on how the beliefs about karma influence consumers’ responses in advertising.
Today on the Daily Beat, Tuesday July 5, 2016: The study, “In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong,” was authored by Katina Kulow, an assistant professor of marketing at the University of Louisville. She completed the research as a graduate student under the direction of Thomas Kramer, associate professor of marketing at UCR’s School of Business Administration.
Although karma, the belief that the universe bestows rewards for doing right and exacts punishments for doing wrong, is largely an Eastern philosophy, there are numerous examples of the notion in Western culture as well, much in line with the sayings “you reap what you sow” and “what goes around comes around.”
Throw on that hazmat suit and head to the beach to jam out to Milk for the Angry and this new single. | read
The twangy indie rockers get retro & competitive in their new music video made while in quarantine. | read