Sew & Tell

Premiere DateOct 17, 2014
Categories Media Talk
00:00 DJ Marie (Underneath: Chimes Hudson Mohawke)
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04:05 Interview with Deepa Sood of Cuff
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11:25 DJ Marie
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12:39 End of the Day Elliott Brood
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16:20 When You Wake Up T. Nile
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19:37 There Will Be Spring Bonnie “Prince” Billy
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22:18 DJ Marie
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24:09 Interview with Deepa Sood
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29:48 DJ Marie
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30:45 Fortune Teller Marketa Irglova
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36:42 DJ Marie
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37:48 Interview with Deepa Sood
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41:02 DJ Marie
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41:52 I See More Ages and Ages
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44:11 Finish
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Wearable tech is the future of fashion, and the past two years have seen a boom of crossover developments in the industry. But one major criticism of most offerings has been the lack of aesthetic appeal in favor of technical functionality. Enter today’s guest with a truly elegant solution: Deepa Sood, founder of Cuff, a new line of “smart jewelry.” The multi-functional Cuff acts as security, notification, and “a touch of magic,” all wrapped discreetly in a selection of stylish, versatile bracelet or necklace designs. On today’s show, Deepa will share the story of her journey from a law office to product design at Restoration Hardware, and then to the helm of Cuff; the unique features that Cuff pieces offer consumers; future prospects for Cuff’s innovative technology, and more.

Plus, I’ve got a great playlist of country/folk tracks for you today, including the latest from Toronto’s Elliott Brood and Vancouver singer-songwriter T. Nile. So join us for a glimpse into the future of fashion, today on BTR!

**We had some technical difficulties with this week’s recording; you will hear a slight echo in the audio of Deepa’s interview. My sincere apologies for this glitch – fortunately, Deepa is a wonderfully engaging and entertaining guest whose story rises above the interference.

Deepa Sood, Founder of Cuff

Select Cuff styles
(Photos courtesy of Cuff)

More Cuff…
– Stay up-to-date with all the latest news & developments from the Cuff team via Facebook!
– Check out the full range of Cuff styles and order your own here.
– Take a look at Deepa’s feature on Good Morning America!


Elliott Brood
(Photo by Jim Beckmann)
Nov 5 – Crystal Club – Berlin, Germany
Nov 9 – The Islington – London, United Kingdom
Nov 10 – Prince Albert – Brighton, United Kingdom
Nov 11 – The Doghouse – Nottingham, United Kingdom
Nov 12 – Burgerweeshuis – Deventer, Netherlands
Nov 13 – Paradiso – Amsterdam, Netherlands
Nov 14 – Van Slag – Borger, TX


Bonnie ‘Prince’ Billy
(Photo by Valgeir Sigurosson)
Oct 31 – Thalia Hall – Chicago, IL
Nov 15 – Gnration – Braga, Portugal
Nov 16 – Teatro S. Luiz – Lisbon, Portugal
Nov 18 & 19 – St John at Hackney Church – London, United Kingdom
Nov 20 – Ancienne Belgique – Brussels, Belgium
Nov 21 – Le Guess Who? – Utrecht, Netherlands
Nov 22 – Le Carre Belle-feuille – Boulogne-Billancourt, France
Nov 24 – 3rd & Lindsley Bar and Grill – Nashville, TN


Ages and Ages
(Photo by Shelly Corbett)
Oct 17 – Zanzabar – Louisville, KY
Oct 18 – MOTR – Cincinnati, OH
Oct 19 – The Haunt – Ithaca, NY
Oct 21 – The Middle East Downstairs – Cambridge, MA
Oct 25 – Milkboy Philly – Philadelphia, PA
Oct 27 – The Southern Cafe and Music Hall – Charlottesville, VA
Oct 28 – Local 506 – Chapel Hill, NC
Oct 29 – Green Room – Athens, GA
Oct 30 – Juanita’s – Little Rock, AR
Nov 3 – Neurolux – Boise, ID
Nov 21 & 22 – Mississippi Studios – Portland, OR

Host Britt
Britt (formerly DJ Marie) has a passion for all forms of art, as well as for the creative process. She has a BA in Communications/Theater and a Post-Bacc in Photography from Maine Media Workshops. Britt began…

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