Jonah Berger: Invisible Influence - The Hidden Forces that Shape Behavior

Premiere DateSep 25, 2016
00:00 Book Talk Intro: Kory French
06:06 (I’ve) Been Here Before Andy Kim
09:54 Interview: Jonah Berger Part 1
19:33 Sail On Andy Kim
22:11 Interview: Jonah Berger Part 2
26:38 Heaven Without A Gun Andy Kim
30:24 Book Talk Outro: Kory French
32:26 Sister OK Andy Kim
36:00 Finish

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions.


Invisible Influence

Invisible Influence

Kory French is the Founder and Principal of Emily Consulting, a consulting company that leads start-up and early-stage companies in everything from concept development to strategic planning to scaling and exit…