Have you ever seen a sweater at the store and thought, “You know, if I knit, I could *make* that”? Meet Wool and the Gang, a London-based knitwear label that’s all about helping you realize your knitting potential. Not only does WatG offer beautifully-designed, sustainable knitwear, they also sell a “knit kit” of pattern and supplies for each garment so that, yes, you can DIY it! They’re so jazzed about knitting that they also offer a bunch of great educational resources, and the opportunity to be part of a global community of enthusiastic knitters. On today’s show, you’ll hear from Aurelie Popper, co-founder of this innovative company, about how the idea for Wool and the Gang developed, how their community of customers and knitters is critical to their growth, what makes their brand sustainable, some of the latest trends in knitwear, some great Wool and the Gang holiday gift ideas, and more!
Plus, I’ve got a very cozy playlist for you full of folky songs that are the perfect hibernation soundtrack, including music from Bon Iver, Alessi’s Ark, and UK Afro-pop-folk hybrid The Melodic. So find your favorite blanket, brew yourself a cup of tea, and settle in as we hunker down for a stylish winter here on BreakThru Radio!