It’s Disruptive Week on BTR, and here on Sew & Tell I got to speak with the co-founder of a new online retail platform that’s disrupting the fashion mainstream. Maxine Bédat and Soraya Darabi created Zady as a shopping resource that enables its customers to make purchases with confidence and conscience. Zady is a one-stop shop for elegantly presented, impeccably curated, thoroughly vetted selections of sustainable style, and at just over a year old, the site has already become synonymous with truly fashionable slow fashion. On today’s show, you’ll hear from Maxine about the high school friendship that started it all, their newly launched in-house Zady label, the shift in consumer perspective that’s growing and what it means for the future of manufacturing and retail, some of her own favorite spring fashions, and more.
Plus, I’ve got a playlist full of great new indie hits, including tracks from S. Carey, Liverpool-based trio All We Are, and ethereal pop singer-songwriter Emmy the Great. So tune in and turn it up - we’re all about stylish disruption this week on BreakThru Radio!