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Katina Kulow
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We chat with Katina Kulow, an assistant professor of marketing at the University of Louisville and author of a study on how the beliefs about karma influence consumers’ responses in advertising.
We chat with Katina Kulow, an assistant professor of marketing at the University of Louisville and author of a study on how the beliefs about karma influence consumers’ responses in advertising.
The belief that the universe bestows rewards for doing right and exacts punishments for doing wrong, is largely an Eastern philosophy, there are numerous examples of the notion in Western culture as well.
The study, "In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong," was authored by Katina Kulow, an assistant professor of marketing at the University of Louisville.
We chat with Katina Kulow, an assistant professor of marketing at the University of Louisville and author of a study on how the beliefs about karma influence consumers’ responses in advertising.

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