It’s Network Week on BTR, so I’m taking some fashion cues from a hot new addition to the style network in my hometown of Minneapolis, MN. Askov Finlayson is a craft and quality-focused boutique for men, opened in 2011 by brothers Eric and Andrew Dayton. The storefront stocks independent labels from MN, the USA, and abroad, and is part of a Minneapolis neighborhood trifecta of cool, sitting alongside the Dayton brothers’ other two businesses, farm-to-table restaurant The Bachelor Farmer, and the elegantly laid-back Marvel Bar. On today’s show, we’ll hear from co-founder Eric Dayton about why he chose to invest in the Twin Cities culture scene, a few of the local and long-distance labels carried in Askov Finlayson, their newly developed in-house label, and the quirky story behind the boutique’s unusual name.
Plus, a playlist full of indie Minnesota music genius, including tracks from the Eastern European-influenced Dark Dark Dark, Jagjaguwar labelees Peter Wolf Crier, Paste Magazine favorite We Are The Willows, and more. So take a wintery trip up north with me to my hometown, and embrace some its rustically refined style here on BTR!