What's the Future of Streaming Media?

Bye bye Seeso.

Last week, the comedy streaming service announced it will shut down later this year.

When the NBCUniversal-backed streaming service launched in January 2016, it offered original comedies like HarmonQuest, My Brother, My Brother and Me and Hidden America With Jonah Ray—along with same day streaming of the Tonight Show with Jimmy Fallon.

Seeso has 2,000 hours of featured comedy content. The asking price was $3.99 a month. But that failed to entice viewers, leaving the casts of orphaned shows like Bajillions desperate for a new media home.

 

With Netflix ruling the streaming world, is there room for more monthly subscription services? Walmart, of all places, is also launching a streaming service that will be available on Apple TV beginning August 22. Walmart’s Vudu streaming service will offer over 100,000 titles for rent or purchase.

But Disney thinks it can be king. The mouse house is pulling their content from Netflix and creating two streaming services for movies and ESPN (they own that too) sports.

The company has such huge franchises as the Star Wars and Marvel movies. Not to be outdone, Netflix, in turn, lured TV producer Shonda Rhimes away from Disney’s ABC. Rhimes is the creator of such popular shows as Grey’s Anatomy and Scandal, and her new role will involve producing original shows for Netflix.

Streaming services are now the new TV networks of today. Which is good news for viewers—being they now have more choices for original content produced by these outlets. But how many streaming services do consumers want to pay for?

It seems like the streaming services that succeed (Netflix) are the ones that can offer the most original content that can’t be found anywhere else like House of Cards, Stranger Things and Orange is the New Black.

Vudu, what are you going to offer that can’t be found elsewhere?

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